Family Surf Co – Website copy
Family Surf Co – website copy
For the launch of the Family Surf Co. travel agency, I curated the website and supplied all of the copywriting, from the initial concept to the destination guides and accommodation descriptions.
As well as establishing the branding, and aligning all marketing and design initiatives to meet the tone of voice, I created all copy for the website, guides, blogs, newsletters and client liaisons. I also managed social media planning and production, video production and PR.
In addition to copywriting and marketing, I also hand-picked the hotels and accommodation showcased on the website, negotiated contracts with hotels and surf schools, and tracked the progress of campaigns and sales initiatives.